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Press - Benchmarking (Page 14)
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U.S. NEWS & WORLD REPORT July 2009
If you want to be treated well at a car dealership, buy a Mercedes-Benz or a Lexus. That's the conclusion reached by researchers based on a new study that looked at how various dealerships treated potential car shoppers. Reuters reports, "Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not." The study, conducted by the sales consultancy firm Pied Piper, ... Read More >
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MOTOR TREND July 2009
Mercedes-Benz and Lexus lead a survey designed to rank the new car shopping experience with or without a vehicle purchase. Following the two luxury makes are Jaguar, Saturn, and Land Rover. All Ford and Chrysler brands fell below the study's industry average. The survey, created by sales consult company Pied Piper, used results from 3531 paid researchers who posed as customers at multiple dealerships. The researchers scored the dealers on qualities deemed important by actual shoppers. Read More >
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BusinessWeek July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, California-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three Ford Motor Co brands -- Ford, Lincoln and Mercury -- ... Read More >
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Yahoo! NEWS: US & CANADA July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, California-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. Fran O'Hagan, study author and president of Pied Piper, said up to 90 percent of U.S. car shoppers now walk out of car ... Read More >
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MediaPost Marketing Daily July 2009
Mercedes-Benz dealerships ranked highest in the new 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. The study measures how consumers are treated when shopping for a new car, motorcycle, RV or boat via 3,531 hired anonymous "mystery shoppers" who go into auto dealerships and measure how each brand's dealerships treat car shoppers. The 2009 study showed that a brand or dealership's treatment of shoppers paralleled their retail sales success. Eight of the Top 10 brands ... Read More >
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American International Automobile Dealers July 2009
It's partly the cars that keeps customers coming to a dealership, but it's also the experience those customers have in the showroom. Forbes reports that in the midst of dealership closures, several international brands, including Jaguar, Mercedes-Benz, and Lexus are leading the way in customer satisfaction at the dealership. To generate its list of the best car dealerships this year, Forbes used data provided by marketing firm Pied Piper Management. Read More >
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Dealer Magazine July 2009
Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover. The independent study sent 3,531 hired anonymous "mystery shoppers" into auto dealerships nationwide, then used the patent-pending PSI process to ... Read More >
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Autoevolution.com July 2009
It is known in every industry that consumer satisfaction is one of the key points in keeping your business at a competitive level. The same is true for the automotive industry. Mercedes-Benz has one reason to be happy about how it is perceived by the customers. Its dealerships across the U.S. ranked the highest, according to the recently released 2009 Pied Piper Prospect Satisfaction Index. "Nine out of ten car shoppers walk back out a dealership's door without buying," said Fran O'Hagan, CEO of ... Read More >
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Autoremarketing.com July 2009
In an effort to see which automakers' dealers are treating vehicle shoppers the best, Pied Piper recently sent more than 3,000 mystery shoppers into various dealerships and measured the feedback. And the dealers who gained the best marks? According to the company, they are Mercedes-Benz dealers. Next in line were dealers from Lexus, Jaguar, Saturn and Land Rover, respectively. The 2009 Pied Piper Prospect Satisfaction Index found that a brand or dealership's treatment of shoppers tended to ... Read More >
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TheDetroitBureau.com July 2009
A happy customer, it's been said, is a repeat customer. Yet a surprising number of automakers and their dealers seem to almost go out of their way to frustrate potential buyers, sending them scampering over to the competition. That's a key finding of the Prospect Satisfaction Index, an annual study by the California research firm, Pied Piper. It reveals that Mercedes-Benz dealerships ranked highest in the newly released 2009 PSI, which looks at hidden facets of sales process, and how lookers are ... Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
