Press - Page 16
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MPN Magazine September 2018
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand were ranked second, followed by Ducati, Husqvarna, Triumph, ... Read More >
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Press Release: BMW MOTORCYCLE DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI® September 2018
Monterey, California, USA – September 10, 2018 – BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand ... Read More >
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Rural Lifesytyle Dealer August 2018
The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success. In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third. The discussion also covers to see how the top-scoring brands used these behaviors to ... Read More >
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CARBUZZ August 2018
Dealership experience is a big part of buying a new car. When it comes to buying a car, there are lots of annoyances that can make for a painful experience. The way a dealership treats you can sometimes make or break the car buying experience, either enticing you to purchase a vehicle you may otherwise not have, or turning customers off of a brand completely. For the 12th year in a row, a company called Pied Piper has conducted its US Auto Industry Benchmarking Study "In-Person." The study aims ... Read More >
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Rural Lifestyle Dealer August 2018
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth. Pied Piper Management Co. conducted the survey, which measured the treatment of UTV shoppers. The company develops and runs measurement/improvement programs to maximize the performance of retail networks. The Pied Piper survey ... Read More >
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L.A. Times July 2018
One in four Tesla retail stores are among the best in the auto industry at treating prospective buyers with respect and turning them into paying customers, according to a market research firm. But many other Tesla retail stores are the worst at doing those things — in such numbers that Tesla stores as a whole scored at the bottom of 35 auto brands on the Prospect Satisfaction Index released recently by Pied Piper, a service that sells data to automobile manufacturers and dealers. The auto ... Read More >
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INSIDE EVs July 2018
In a dealership study published by the Pied Piper Management Company, covering the rankings of particular car dealerships from a customer’s standpoint, Tesla didn’t fare so well. The U.S based car company ranked dead last (34th out of 34) out of the auto brands included in the survey. Rankings are made by evaluating how helpful each company’s salespeople are to customers and at closing deals, something Tesla doesn’t try to actively do. Tesla also experienced one of the survey’s biggest ... Read More >
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KELLEY BLUE BOOK July 2018
In a mystery shopper study, car buying prospects at Audi dealerships expressed the greatest level of satisfaction, according to Pied Piper, a research company that has conducted this survey for the 12th year. Called the Prospect Satisfaction Index, the study ranked Audi as the top dealer experience for shoppers, followed by Lexus, Toyota, Mercedes-Benz and Infiniti. According to the company, “Audi salespeople were most likely on average to ask customers questions to determine how a vehicle ... Read More >
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Outdoor Power Equipment July 2018
Not only is there variation in UTV sales behaviors, but for some brands it can be difficult for customers to find online product information or even accurate dealership location information. “It’s not always easy to be a UTV customer today,” said Fran O’Hagan, president and CEO of Pied Piper. “Because the UTV market is still young, strong dealerships with skilled salespeople are an important competitive advantage for UTV manufacturers.” In correspondence with Outdoor Power Equipment magazine, ... Read More >
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CAR & DRIVER July 2018
Audi topped an annual study called the Pied Piper Prospect Satisfaction Index (PSI), which measures how well dealerships are doing at selling cars to potential buyers. Tesla finished last. Pied Piper Management (a real company, not the fictitious one on the Silicon Valley television show) said the results of its study, which carries the full name of 2018 Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study, came after mystery shoppers visited 3466 dealerships representing 34 auto ... Read More >
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