Press

It’s well known that Harley-Davidson’s motorcycle sales numbers are taking a beating.  But a new study says they are the best at being responsive to online inquiries.  This coming from Pied Piper Management Company, LLC.  The California company aims to help brands and manufacturers improve retail network performance.  And, they say that their 2020 Internet Lead Effectiveness (ILE) Industry Study finds Harley-Davidson dealers are the most responsive to online inquiries.

Pied Piper’s PSI® ILE®  study aims to answer the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?”  The study was completed before the appearance of the COVID pandemic.  And with COVID impairing person to person sales, online responsiveness is even more critical.

Customer internet inquiries
In performing the study, Pied Piper submitted customer inquiries to the websites of over 6,000 dealerships between July 2019 and February 2020.  The inquiries asked about a vehicle in inventory and provide the dealer with a customer name, email address, and telephone number.