Press

Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co.

Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, Pied Piper added.

In its “PSI for EVs” study that includes its “Prospect Satisfaction Index,” Pied Piper listed the manufacturers that most effectively helped customers become EV buyers. Ranked at the top of the list was Tesla, followed by BMW and Nissan.