Automotive News
Pied Piper helps track dealerships' internet results
February 2011
Mystery shoppers are nothing new, but Internet mystery shoppers are.
That's part of the expansion plan for Fran O'Hagan as CEO of Pied Piper, which tracks not whether customers enjoyed their shopping experience but whether dealership salespeople did the things that would lead to a sale.
» View PDF of Article (539.5 KB)
|