Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press
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Dealernews May 2015
MONTEREY, Calif. - Ducati dealers remain the top ranked brand in Pied Piper's newly released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study.
The study measures dealership treatment of motorcycle shoppers, with rankings by brand determined by Pied Piper's PSI process that ties "mystery shopping" measurements and scoring to industry sales success. This is the ninth consecutive year that Ducati and Harley-Davidson dealers were ranked either first, second or third by customers. All of the top five brands for 2015—Ducati, Harley-Davidson, Victory, Triumph and BMW—improved their scores from the 2014 study. In fact, 13 of 17 brands surveyed improved their performance, resulting in the highest industry average PSI score in the nine years that Pied Piper has been benchmarking this performance. Brands showing the greatest overall improvement between the 2014 and 2015 studies were Aprilia, KTM and BMW. Brands declining during this same period were Can-Am, Indian and Yamaha STAR. |
What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
