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Powersports Business Blog
As dealer principal, do you act like a CEO or a janitor?
January 2012
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania, Bill Peacock. I still remember Bill's business card to this day because below his name he had chosen for a title, “Owner, Janitor.” His point was that his dealership was a small, friendly, hands-on family business.
One of the sales process steps our company measures today is whether a sales customer is introduced to dealership management before leaving the store. For the motorcycle industry, this step is uncommon; happening less than 10 percent of the time when motorcycle sales customers visit dealerships nationwide.
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