Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
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PowersSports Business Blog November 2010
More than 80 percent of today?s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn?t be surprised as more and more shoppers? first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the ?best practice? to respond by e-mail or by telephone?
Some experts argue that since the customer contacted the dealership by Internet/e-mail, the response should come by e-mail too. Others argue the most effective selling only begins with a phone conversation. What?s the correct answer? |
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