Press Release: 2009 Pied Piper PSI® U.S. Motorcycle Industry Study
Ducati Dealers Achieve Highest Ranking in 2009
May 2009
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Motorcycle Industry Study, one of a series of annual benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent 2,100 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide, then used the patent-pending PSI process to compile the results into accurate measurement of how each brand's dealerships treat motorcycle shoppers.
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