Press

Monterey, California – September 12, 2022 – Napleton Auto Group was ranked highest among fifteen national dealer groups evaluated in the 2022 Pied Piper PSI^® Internet Lead Effectiveness^® (ILE^®) Study, which measured responsiveness to Internet leads coming though dealership websites.  Ranked second and third were Penske Automotive Group and Berkshire Hathaway Automotive.

Pied Piper has been measuring and ranking ILE performance annually for all major auto brands since 2011, but 2022 marked the first time the same criteria was used to measure and rank the national dealer groups. The top three national dealer groups all achieved higher ILE average scores than the highest scoring auto brand, and twelve of the fifteen national dealer groups achieved higher ILE average scores than the overall auto industry average score.