Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press
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The Detroit Bureau July 2010
Product, product, product? Perhaps, but even the best vehicles won?t sell unless dealers know how to work with their customers, and according to a new study, Mercedes-Benz leads the way when it comes to doing the best job on the showroom floor.
Not surprisingly, luxury makers lead the way when it comes to satisfying customers during the shopping experience, according to the latest annual Pied Piper Prospect Satisfaction Index, which uses a cadre of ?mystery shoppers? to see how dealers across the country perform. Lexus ranked second, in the PSI, with Land Rover, Acura and Jaguar rounding out the Top Five. But Detroit brands lead the way, in the 2010 study, when it comes to improving the way their dealers work with customers. Ford, Lincoln and Chevrolet all scored above industry average for the first time since the study was launched, four years ago. In fact, Chevy was the only mainstream brand in the Top Ten, followed by Ford and Honda. |
What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
