Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Automotive (Page 3)
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Automotive News February 2011
Mystery shoppers are nothing new, but Internet mystery shoppers are. That's part of the expansion plan for Fran O'Hagan as CEO of Pied Piper, which tracks not whether customers enjoyed their shopping experience but whether dealership salespeople did the things that would lead to a sale. Read More >
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Yahoo! Autos August 2010
Toyota is among the best-loved car brands in America, according to our analysis, joining a couple of domestics brands--Ford and Chevrolet--in a race to the top. To compile our list of America's Best Car Brands, we looked at data from Consumer Reports that rated each brand based on safety, quality, value, performance, design/style, technology/innovation and environmental friendliness. We also considered scores from the 2010 Pied Piper Prospect Satisfaction Index U.S. Auto Industry Study, a ... Read More >
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Automotive News TV July 2010
Mercedes ranked number one—just above Lexus—in the 2010 Pied Piper Prospect Satisfaction Index. The results come from more than 3,600 anonymous mystery shoppers nationwide. Read More >
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Autotrader.com July 2010
If car buyers want to be treated well, they should head to a Mercedes-Benz dealer. So says a survey by automotive retailing consultants, Pied Piper Management. It named Mercedes-Benz as the brand that handles customers best, followed closely by Lexus, Land Rover, Acura and Jaguar. The survey was carried out by more than 3,600 "mystery shoppers" who visited dealerships across the United States and measured how they were treated by sales teams. They measured staff personalities in categories ... Read More >
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Edmunds Daily July 2010
Mercedes Benz and other luxury automakers topped the list of the best dealership experience, according to the results of the 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. Though luxury brands took the top nine spots, the study showed that the domestic brands showed the most improvement in 2010, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI study began four years ago. The Pied Piper study also pointed out some ... Read More >
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Autoline Detroit July 2010
As always, you get what you pay for. Ward's reports that luxury brands ranked highest in the fourth-annual Prospect Satisfaction Index, an auto-retailing survey conducted by consultancy firm Pied Piper Management. The organization hired 3,600 "mystery shoppers" to visit dealers around the U.S. and record their experiences. Mercedes-Benz topped the list, with other premium marques like Lexus, Land Rover and Acura following closely behind. Detroit improved the most, with both Ford and Chevrolet ... Read More >
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Automobile Magazine July 2010
Pied Piper's annual Prospect Satisfaction Index ranks dealers in order of consumer satisfaction, so, logically, any automaker would want to be at the top of the list. Mercedes-Benz has taken the gold in 2010, thanks to its sterling customer satisfaction. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety ... Read More >
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Motor Trend July 2010
A recent dealer study conducted by Pied Piper of Monterey, California, reports that Mercedes-Benz has the most highly rated dealers in the United States according to the Prospect Satisfaction Index. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety of dealer-consumer criteria, mainly focusing on ... Read More >
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Automotive News July 2010
A study measuring how dealerships treat customers rated Mercedes-Benz highest but said Detroit's brands have showed the most improvement. Ford, Lincoln and Chevrolet scored above the average for the first time in the four years that Piped Piper Management Co. has conducted its study. Lexus was No. 2 and Mitsubishi placed last in the survey. Pied Piper, of Monterey, Calif., sent 3,658 mystery shoppers into dealerships to develop its Prospect Satisfaction Index. Read More >
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Detroit Free Press July 2010
A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average. Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
