Press

When it comes to Web-related sales leads, Napleton Automotive Group developed a strategy to capture as many of them as possible.

Napleton chose to centralize most of its business development center functions into two large offices. A facility in West Palm Beach, Fla., employs roughly 60 employees to handle Web leads from Napleton's dealerships in the Southeast, working essentially like a call center. About the same number work in Merrillville, Ind., and tackle Internet sales leads from the Midwest and the eastern U.S.