Press

BRP Inc’s Sea-Doo dealerships were ranked highest according to the 2024 Pied Piper PSI Telephone Lead Effectiveness (TLE) Study, which measured responsiveness to sales customers who phoned boat dealerships interested in purchasing a pontoon boat. Following Sea-Doo were dealerships selling Polaris Inc’s Bennington, Avalon & Tahoe Manufacturing’s Avalon, and Brunswick Corporation’s Harris.

For more than fifteen years Pied Piper has provided measurement and reporting of best practice sales and service behaviors using the fact-based Prospect Satisfaction Index (PSI) process. Brands from industries such as automotive, powersports and agriculture have been measured and ranked, but 2024 marks the first PSI industry study for the marine industry, focusing on brands and dealerships selling the industry’s most popular product: pontoon boats.