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Powersports Business
Indian Motorcycle dealers ranked highest in study measuring website responses

April 2024

According to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming through powersports dealership websites, Indian motorcycle dealerships ranked highest. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW.

Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about a vehicle in inventory and providing a unique customer name, email address, and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours.

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Tags: dealership internet lead response Herley-Davidson Indian Motorcycle internet mystery shopping internet secret shopping Powersports Business

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