Press

Telephone Lead Effectiveness (TLE) measures what happens when a sales customer interested in purchasing a product phones a dealership. How effectively does the dealership answer the call, provide the help the customer desires, and encourage the customer to visit the dealership and become a buyer? To complete the study, Pied Piper anonymously phoned 802 dealerships between March 2024 and September 2024 at locations representing the seventeen largest pontoon boat brands.

“One out of four buyers today first contacts a dealership by telephone,” says Fran O’Hagan, Pied Piper’s CEO. “That phone interaction is critical to whether a customer visits a dealership and purchases a boat, but too often telephone processes and behaviors are invisible to dealership management.”