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Press Release: INFINITI DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMERS
Industry's average performance improved, led by greater use of texting as well as quicker response by phone call

March 2024

Monterey, California – March 4, 2024 – Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI^® Internet Lead Effectiveness^® (ILE^®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar.

Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours.

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Tags: Cadillac Infiniti Polestar Subaru Volkswagen Internet lead effectiveness

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"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."

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