Group 1 Automotive tops a new survey on how well America's largest dealership groups handle customer phone calls to their service departments,
Consultancy Pied Piper's inaugural Service Telephone Effectiveness Study focused on how quickly and efficiently service departments handle calls for service appointments (see chart below story). Following Houston-based Group 1, Dallas-based Berkshire Hathaway Automotive and Salt Lake City-based Ken Garff Automotive Group ranked No.2 and No.3 respectively.
How dealerships handle phone calls from customers seeking service appointments affects the bottom line, says Pied Piper CEO Fran O'Hagan.
"If no one answers or if customers leave a message, and no one gets back with them, they'll go somewhere else," he tells WardsAuto.