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Auto Remarketing
Acura dealers lead the way in study of service department phone calls https://www.autoremarketing.com/ar/analysis/acura-dealers-lead-the-way-in-study-of-service-department-phone-calls/
July 2024
When it comes to calling the service department, Acura dealers are providing the industry's best customer service. That's the conclusion of Pied Piper's 2024 PSI Service Telephone Effectiveness Study, which ranked Acura first among the 34 automobile brands analyzed for the efficiency and quality of service telephone calls from a customer's objective of quickly and easily setting up a service appointment. Acura dealers, who averaged a score of 65 on the 100-point scale, edged Mazda (64) for the ... Read More >
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KBB.com
Study: Acura Dealers Have The Fastest Call Service https://www.kbb.com/car-news/study-acura-dealers-have-the-fastest-call-service/
July 2024
Service departments at car dealerships are not all the same. Some get you through to a human being on the phone quickly and help you set up a service appointment efficiently. Others leave you waiting in interminable hold cycles. The best experience? That goes to those who buy an Acura, a new study says. Pied Piper, a company that provides secret-shopper services to the automotive industry, conducted the study. Researchers called service departments at 2,716 dealerships nationwide to schedule a ... Read More >
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Automotive News
Study looks at how well dealerships answer service department telephone calls
July 2024
Endless ringing or getting stuck on hold happens to one out of seven dealership service customers who try to schedule an appointment, according to new Pied Piper research. In a first-of-its-kind study, Pied Piper called 2,716 automotive dealerships spanning 34 brands between January and May to measure the efficiency and quality of service calls when attempting to set up an appointment for a check engine light. The study aimed to measure a new and "invisible" metric for dealer principals and ... Read More >
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Press Release: ACURA DEALERS RANKED FIRST IN INDUSTRY STUDY FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
Industrywide 1 in 7 Customers Failed in their Attempt to Schedule Service
July 2024
Monterey, California – July 1, 2024 – Acura was ranked first out of 34 automobile brands in Pied Piper’s 2024 PSI® Service Telephone Effectiveness® (STE®) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following the Acura dealers in the rankings were dealers who service Mazda, Lexus, Infiniti, and Volkswagen. “Well-run service departments focus on increasing customer loyalty, and the ... Read More >
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Press Release: PIED PIPER WELCOMES ALWYN DU TOIT AS VICE PRESIDENT, CLIENTS & PARTNERSHIPS
June 2024
MONTEREY, CALIFORNIA – June 17, 2024 – Pied Piper Management Company LLC, a leading provider of retail best practice measurement and reporting for the auto industry and other motor vehicle industries, is pleased to announce the appointment of Alwyn du Toit as Vice President, Clients & Partnerships, effective July 1, 2024. In this role, du Toit will be responsible for helping new and existing clients improve the effectiveness of their retailers by selecting and implementing Pied Piper ... Read More >
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Motorcycle & Powersports News
Triumph Motorcycle Dealers Rank 1st for Easy Appointments
June 2024
Triumph was ranked first of 27 powersports brands in Pied Piper's 2024 PSIService Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson's electric Livewire brand, BMW, Aprilia and Polaris Off-Road. "Well-run service departments focus on increasing customer loyalty, and the ... Read More >
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DEALERNEWS
Speaking of Techs, Pied Piper points out that your customers are still on hold!
June 2024
"Well-run service departments focus on increasing customer loyalty, and the first service experience to drive that loyalty is a customer's phone call to schedule an appointment," notes Pied Piper CEO Fran O'Hagan, as a preface to the 2024 Service Telephone Effectiveness (STE) study. He points out powersports is failing — miserably — at picking up the phone. "Industrywide, 1 in 7 customers failed in their attempt to schedule a service appointment within a reasonable amount of time..." and that ... Read More >
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Powersports Business
Study: Triumph dealers ranked No.1 for providing service appointments
June 2024
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study. The study measured the efficiency and quality of service telephone calls based on a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia, and Polaris Off-Road. “Well-run service departments focus on increasing ... Read More >
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Press Release: TRIUMPH MOTORCYCLE DEALERS RANKED FIRST FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
Industrywide 1 in 7 Powersports Customers Failed in their Attempt to Schedule Service
June 2024
Monterey, California – June 3, 2024 – Triumph was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI® Service Telephone Effectiveness® (STE®) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia and Polaris Off-Road. “Well-run service departments focus ... Read More >
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AUTOMOTIVE NEWS
Napleton Automotive tops new survey on Web lead response times
May 2024
When it comes to Web-related sales leads, Napleton Automotive Group developed a strategy to capture as many of them as possible. Napleton chose to centralize most of its business development center functions into two large offices. A facility in West Palm Beach, Fla., employs roughly 60 employees to handle Web leads from Napleton's dealerships in the Southeast, working essentially like a call center. About the same number work in Merrillville, Ind., and tackle Internet sales leads from the ... Read More >
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