Press - Page 5
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AG Daily February 2024
Mahindra achieved the highest-ever score for an agricultural brand in Pied Piper's annual compact tractor customer-service survey, which measures responsiveness to leads coming through dealership websites. Mahindra improved five points over the previous year and dethroned John Deere for the top spot. Kubota, KIOTI, and TYM all showed improvement in their Internet Lead Effectiveness (ILE) scores and took the next three spots after Mahindra, while Deere came in fifth after having dropped three ... Read More >
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Press Release: MAHINDRA DEALERS RANKED FIRST IN 2024 COMPACT TRACTOR INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS February 2024
Monterey, California, USA – February 5, 2024 – Mahindra dealerships ranked highest in the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Mahindra were dealers selling Kubota, Kioti, TYM and John Deere. Pied Piper submitted customer inquiries through the individual websites of 607 dealerships representing all major compact tractor brands in the USA, asking a ... Read More >
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Wards Auto October 2023
Mystery shoppers found large car dealership groups overall outperformed smaller counterpart stores in internet lead responsiveness, according to a new study. Napleton Auto Group ranked highest among 17 national groups evaluated in the 2023 Pied Piper Internet Lead Effectiveness Study. Drawing from mystery shopping data, the consultancy measures the handling of internet leads coming though dealership websites. Tied for second were Penske Automotive Group and Herb Chambers Auto Group. ... Read More >
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Auto Remarketing September 2023
Napleton Auto Group ranked as the dealer group most responsive to Internet leads, according to research by Pied Piper. The 2023 Pied Piper PSI Internet Lead Effectiveness Study showed Napleton at the top of the list for the second consecutive year, ahead of Penske Automotive Group and Herb Chambers Auto Group, which tied for second. Napleton's average score of 83 out of 100 was a nine-point improvement over the 2022 study. The study of 17 national dealer groups measured responsiveness to ... Read More >
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Automotive News September 2023
Auto dealerships have made great strides in responding rapidly to customer inquiries on their websites, according to a new study from consulting firm Pied Piper Management Co. "What everyone has learned is that responding quickly to customer inquiries translates to higher web lead close rates," Pied Piper CEO Fran O'Hagan told Automotive News. "What that means is that out of every 10 people who contact a dealership through the website, more of those 10 will end up purchasing if the dealership ... Read More >
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Press Release: NAPLETON AUTO GROUP IMPROVES TOP RANKING AMONG NATIONAL DEALER GROUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES September 2023
Monterey, California – September 18, 2023 – Napleton Auto Group was ranked highest among seventeen national dealer groups evaluated in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though dealership websites. Napleton improved their performance from last year, when they were also ranked first. Tied for second were Penske Automotive Group and Herb Chambers Auto Group. Compared to typical auto industry performance, ... Read More >
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DEALERNEWS August 2023
How much does your service department deliver to the bottom line? What kept the lights on when supply chain SNAFUs stifled unit sales? Booking service work has never been more important to dealers than the past 24 months and yet 11% of all customer calls looking to book service work were lost, according to the latest study from Pied Piper. Read More >
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Motorcycle Powersports News July 2023
Harley-Davidson was ranked first of 26 powersports brands by Pied Piper’s 2023 PSI Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. “Powersports customers soon decide whether their service experience is a reason to keep their product or get rid of it,” said ... Read More >
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Powersports Business July 2023
Pied Piper has shared the results of its Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective to quickly and easily set up a service appointment. Harley-Davidson was ranked first of 26 powersports brands. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. "Powersports customers soon decide whether their service experience is a reason to keep their product or get rid ... Read More >
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Press Release: HARLEY-DAVIDSON DEALERS RANKED FIRST FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS July 2023
Monterey, California – July 10, 2023 – Harley-Davidson was ranked first of 26 powersports brands by Pied Piper’s 2023 PSI® Service Telephone Effectiveness™ (STE™) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. “Powersports customers soon decide whether their service experience is a reason to ... Read More >
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