Press - Page 8
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AGDAILY.COM February 2023
A study has ranked John Deere dealerships as the leading responder to internet leads through dealer websites. The 2023 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study measures the responsiveness to internet leads — behaviors tied directly to retail sales success. Dealers who sold Kubota, Mahindra, and Yanmar tied for second, followed by LS Tractors and TYM, which were included in the study for the first time. "Quick response to web customers is critical to selling, ... Read More >
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Press Release: JOHN DEERE COMPACT TRACTOR DEALERS RANKED FIRST FOR RESPONDING TO WEBSITE CUSTOMERS, INDUSTRY SURVEY SHOWS February 2023
Monterey, California – February 6, 2023 – John Deere dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. “Quick response to web customers is ... Read More >
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WardsAuto September 2022
Major car dealership groups tout their digital retailing processes and prowess, but many of them rank only so-so in a Pied Piper mystery shopping survey. The consultancy's Internet Lead Effectiveness Study primarily measures how quickly megadealer stores respond to a specific question sent through their websites. Auto-responding didn't count. Of the major groups, Penske Automotive, Berkshire Hathaway Automotive and Asbury Automotive Group score above the industry average. ... Read More >
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Automotive News September 2022
The nation's largest dealer groups are pulling ahead of the pack in online customer service, a report out Monday from retail service tracker Pied Piper found. Pied Piper used 20 best-practice behaviors to measure the internet lead effectiveness of 15 of the nation's largest dealership groups. These include speed and quality categories, making up 25 percent and 75 percent of a group's score, respectively. The firm evaluated every dealership in every group represented, with the exception of ... Read More >
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Press Release: NAPLETON AUTO GROUP RANKED HIGHEST AMONG NATIONAL DEALER GOUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES September 2022
Monterey, California – September 12, 2022 – Napleton Auto Group was ranked highest among fifteen national dealer groups evaluated in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Ranked second and third were Penske Automotive Group and Berkshire Hathaway Automotive. Pied Piper has been measuring and ranking ILE performance annually for all major auto brands since 2011, but 2022 marked the ... Read More >
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Green Car Reports August 2022
Startup EV brands Tesla, Lucid, Rivian, and Polestar have touted desirable products and a direct-sales business model that avoids dealership hassles. But they may not be connecting as well with prospective customers as traditional luxury brands, according to a recent study from consultancy Pied Piper. In a ranking of 25 brands, Rivian came in last place, with Polestar and Lucid just ahead. Tesla was ranked 21st. Established luxury brands selling mostly gasoline vehicles—Cadillac, Infiniti, and ... Read More >
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Kelley Blue Book July 2022
Traditional automakers who sell both electric vehicles (EVs) and gasoline-powered cars provide a better shopping experience than EV-only startups, according to a new study. Pied Piper Management Company is a research firm that uses secret shoppers to evaluate customer satisfaction at car dealerships. The company inquired about 1,657 luxury cars online between July 2021 and June 2022 for its annual Prospect Satisfaction Index study. It followed up with in-person visits (for automakers that ... Read More >
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InsideEVs July 2022
A recent survey by Pied Piper - a retail service tracking company - suggests that electric-exclusive automakers are lagging behind rival premium brands when it comes to customers' overall experience. The Pied Piper Prospect Satisfaction Index (PVI) takes into account 70 "best-practice behaviors" to get a handle on the retail service performance of automotive brands. According to Pied Piper, 60 percent of a brand's score comes from categories related to in-person services, and 40 percent is ... Read More >
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Car & Driver July 2022
Electric-vehicle advocates and early adopters have long maintained the experience of learning about EVs, shopping for them, and buying them is better at those few brands that sell directly to buyers—Tesla foremost, now also Lucid and Rivian—than at conventional third-party franchised dealers of the sort used by Toyota, GM, Honda, Ford, and other established carmakers. Now a study from the research firm Pied Piper appears to turn that conventional wisdom on its head. Conducted from July 2021 to ... Read More >
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Automotive News July 2022
Electric vehicle-only automakers are trailing other premium brands in shopping experience satisfaction, a report out Monday from retail service tracker Pied Piper found. The Pied Piper Prospect Satisfaction Index, or PSI, uses about 70 best-practice behaviors to measure retail service performance of automakers. These include in-person and Web-response categories, making up 60 percent and 40 percent of a brand's score, respectively, and included scores for sales person attentiveness, ... Read More >
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