Press - Page 9
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Wards Auto July 2022
Post-pandemic inventory issues still make it a sellers market... but for how long? Many dealers have been developing bad habits due to the lack of new units... why bother responding to an Internet lead when the lead time is going to be six months or longer, right? WRONG! How effective and customer-helpful are the sales processes of startup electric-vehicle luxury brands compared with those of traditional premium brands? Not so good, according to a mystery-shopping survey by automotive ... Read More >
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Press Release: CADILLAC RANKS FIRST IN LUXURY-VEHICLE SHOPPING HELPFULNESS STUDY July 2022
Monterey, California – July 18, 2022 – Cadillac was ranked highest in a recent measurement of how effectively premium brands and dealers helped both website and in-person vehicle shoppers. In the 2022 Pied Piper Prospect Satisfaction Index® (PSI®) Premium Auto Study released today, Infiniti and Mercedes-Benz were ranked second and third of the 25 brands measured. The study also measured new electric-vehicle brands, and found that their omnichannel shopping experiences significantly trailed the ... Read More >
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CARSCOOPS.COM July 2022
Cadillac topped a recent study of helpfulness in both online and in-person shopping experiences. It led its premium competitors, as well as new-school EV and old-school exotic manufacturers in the study conducted by Pied Piper. The Prospect Satisfaction Index sought to measure how well automakers help customers through the shopping experience. The study started by measuring how responsive to customers automakers were online, and continued to how much information dealers (or retail locations) ... Read More >
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Powersports Business May 2022
Harley-Davidson dealerships ranked highest in the 2022 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Indian motorcycles were ranked second, followed by Polaris side-by-side dealers. "Quick response to web customers is critical to selling, placing an order, or building the foundation for future sales," said Fran ... Read More >
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DealerNews May 2022
Post-pandemic inventory issues still make it a sellers market... but for how long? Many dealers have been developing bad habits in the lack of new units... why bother responding to an Internet lead when the lead time is going to be six months or longer, right? WRONG! "Quick response to web customers is critical to selling, placing an order, or building the foundation for future sales," explains Fran O'Hagan, CEO of Pied Piper. "Dealers who respond quickly, personally, and completely to website ... Read More >
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Press Release: HARLEY-DAVIDSON, INDIAN, AND POLARIS DEALERS RANKED HIGHEST IN 2022 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS April 2022
Monterey, California, USA – April 18, 2022 – Harley-Davidson dealerships ranked highest in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Polaris Inc’s Indian motorcycles were ranked second, followed by Polaris Side-by-Side/UTV dealers. “Quick response to web customers is critical to selling, placing an ... Read More >
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Automotive News March 2022
Infiniti dealerships ranked highest in the Pied Piper PSI Internet Lead Effectiveness Study for the second year in a row, showing their ability to successfully work through the supply shortage and pandemic. Pied Piper submitted 3,628 inquiries on dealership websites asking specific questions and gave a score out of 100 based on how well the dealerships responded over the next 24 hours, it said in a press release Monday. Although Infiniti's score of 67 dropped from 71 last year, it still was 2 ... Read More >
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Automotive News First Shift March 2022
Infiniti's U.S. dealers were ranked number one in Pied Piper's 2022 Internet Lead Effectiveness Study Read More >
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Wards Auto March 2022
Virtually all car dealers know it’s worthwhile to promptly field Internet customer inquiries, says Fran O’Hagan, CEO of consulting firm Pied Piper. But that doesn’t mean all dealers are quick enough on the draw, as evidenced by the 2022 Pied Piper PSI Internet Lead Effectiveness Study. It measures by-brand responsiveness to mystery-shopping Internet leads sent to dealer websites. “I don’t think there is a car dealer out there who says, ‘No, it’s not important to respond to Internet ... Read More >
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Press Release: INFINITI DEALERS RANKED HIGHEST AHEAD OF CADILLAC AND LEXUS AS MOST RESPONSIVE TO WEBSITE CUSTOMER QUERIES; MAZDA AND SUBARU RANKED HIGHEST AMONG MAINSTREAM BRANDS March 2022
Monterey, California – March 7, 2022 – For the second consecutive year, Infiniti dealerships were ranked highest according to the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites – a top requirement for retail success. Mazda and Subaru dealers were ranked highest of the mainstream brands. “Most dealers had less inventory in 2021, but dealer treatment of sales prospects was still critical, as it ... Read More >
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