Measure, Report and Improve
Pied Piper Management Company, LLC helps brands improve the omnichannel sales and service performance of their retailers.
Press - Page 39
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Forbes.com July 2009
It's partly the cars that keeps customers coming, sure, but it's also the experience those customers have in the showroom. While General Motors and Chrysler are closing roughly 1,100 and 800 dealerships nationwide, respectively (and surviving dealerships conjure ways to attract their customers), Jaguar joins several other luxury brands in shining through the recession's haze. Mercedes-Benz, Lexus and Jaguar are the top three brands when it comes to consumer satisfaction at their dealerships. ... Read More >
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Press Release: 2009 Pied Piper PSI U.S. Auto Industry Benchmarking Study July 2009
Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover. The independent study sent 3,531 hired anonymous “mystery shoppers” into auto dealerships nationwide, then used the patent-pending PSI process ... Read More >
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Cycle World July 2009
Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way salespeople interact with motorcycle buyers,” Pied Piper ... Read More >
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Powersports Business Blog July 2009
A motorcycle buyer arrives at a dealership interested in buying a certain motorcycle, but when he speaks with a salesperson, the salesperson mentions advantages of another brand instead, in the end convincing the shopper to buy a different motorcycle. How often does this scenario happen? How often does a shopper asking about a Honda CBR ride off the lot on a GSXR, or vice versa? The facts say that industry-wide, salespeople try to push 13 motorcycle shoppers out of every 100 to a brand different ... Read More >
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Powersports Business Blog June 2009
Fact one: Today when a motorcycle shopper walks through the door of a dealership, 77% of the time there will be no mention at all of the possibility of a test ride. Fact two: Motorcycle dealerships which offer test rides to prospects at least three-quarters of the time retail on average 43% more motorcycles than those who do not. Few dispute the fact that test rides sell motorcycles, so why do so few dealerships figure out how to offer test rides? Offering test rides is not a simple process, and ... Read More >
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Road Racing World.com May 2009
New Dealership Openings and Highest Ranking in Prospect Satisfaction Index® Contribute to Company Success Nationwide Cupertino, Calif. (May 20, 2009) – Ducati North America is delighted to announce a significant boost in market share across the United States for the first quarter of 2009. Despite adverse market conditions and a drying up of consumer credit, Ducati is attracting a bigger share of the market than ever before. "Ducati has come a long way in the last couple of years,” said Michael ... Read More >
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Las Vegas Sun May 2009
Ducati has been the fastest-growing motorcycle brand in the United States for the past five years, but it was by no means an immediate success. The company changed almost everything about itself, from the models it imports to the distribution of dealerships. It focused more on boutique, specialized dealerships and removed itself from the big multibrand dealerships that sell product, but don't sell brand. Because Ducati is a niche product, Lock said, it is crucial that each dealer makes a ... Read More >
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Motorcycle.com May 2009
A recent study gave Ducati dealers the highest ranking among U.S. dealerships for how they treat their customers. Read More >
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PowerSports Business May 2009
Compared to last year, the motorcycle sales department staff is more likely to introduce themselves to clients and ask follow-up questions, not to mention encourage consumers to sit on a bike. However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures. Those are some of the key findings from a national study that examines the effectiveness of the ... Read More >
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Motorcycle Product News May 2009
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping for a new motorcycle. Read More >
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What others are Saying:
"We’ve built a process at our 19 dealerships and 35 brands around Pied Piper’s mystery shop results. Bottom line? It works. We are very pleased not only with the improvements Pied Piper has helped us make, but also the great support provided."
Group VP ~ 5-Year PPMC Client
