Press - Page 13
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Wards Auto March 2020
A decade or so ago, the smartphone was relatively new, and many dealerships had separate Internet department to handle that part of the business. Today, nearly all consumers first use their phone's varied functions (including but certainly not limited to making a call) to research and shop vehicles before visiting a dealership in person. "The norm today is to whip out the phone and start shopping, which is amazing when you think about it, Fran O'Hagan, President & CEO of Pied Piper consulting ... Read More >
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Automotive News March 2020
Toyota stores ranked the highest in responding to customers who visit dealership websites in the 2020 Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study. "This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News. Pied Piper submitted customer inquiries to websites of 5,063 dealerships between ... Read More >
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Automotive News First Shift March 2020
Toyota's U.S. dealers were ranked number one in Pied Piper's 2020 PSI Internet Lead Effectiveness Study Read More >
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Press Release: TOYOTA DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI® March 2020
Monterey, California – March 9, 2020 – Toyota dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Cadillac vehicles were ranked second, followed by dealerships selling MINI or Subaru. Brands with the greatest improvement from 2019 to 2020 were Dodge, Chrysler, Ram, Alfa Romeo and Lincoln, while Cadillac was the ... Read More >
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Outdoor Power Equipment October 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to industry sales success. PSI scores range from 49 to ... Read More >
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Powersports Finance September 2019
Can-Am was ranked as the top UTV brand based on how salespeople interact with consumers, according to a UTV dealer survey from Pied Piper Management. The study measures the treatment of UTV shoppers who visit franchise dealerships and ranks OEMs based on interaction with potential buyers. For example, the study tracks whether a salesperson offered a test drive or showed off the service department. Of the 22 OEMs rated in the survey, Can-Am was ranked highest with an average score of 109. The ... Read More >
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Dealernews September 2019
For the second year in a row, BRP’s Can-Am dealerships ranked first in the Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. Pied Piper’s annual PSI mystery shopping studies rate American dealerships on the customer service and shopping experience of different powersports brands in the industry. Between September 2018 and July 2019, over 2,000 Utility Task Vehicle (UTV) mystery shoppers visited dealerships to rate their in-person treatment. Among other ... Read More >
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Powersports Finance September 2019
The salespeople at Kubota dealerships are more likely than other OEM dealers to bring up the topic of financing to customers, according to a UTV dealer survey from Pied Piper Management. The study measures the treatment of UTV shoppers who visit franchise dealerships and ranks the OEMs based on how salespeople interact with potential buyers. For example, the study tracks whether a salesperson offered a test drive or showed off the service department. With regard to financing, Kubota dealers ... Read More >
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Powersports Business September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of UTV shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to industry sales success. PSI scores range from 49 to 150, and 37 percent of ... Read More >
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MPN Magazine September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to industry sales success. PSI scores range from 49 to ... Read More >
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